How to become a Millionaire as an affiliate marketer in 2019

When looking at the world of affiliate marketing. This is the easiest way to get started, to building a good living online.  Geek Extreme and Eddie, explain this in greater detail. To

make some serious coin and love what your doing.

Affiliate marketing has been around for years and many people are wondering exactly how much money you can actually make by using this method of revenue creation. Before we get into the economics of affiliate marketing, let’s briefly explain what it is and how you can get started. Affiliate marketing is a way of gaining a percentage or commission based upon a sale of a specific product or service. You can become an affiliate marketer for virtually anything including beauty products, health supplements, and even pet items just to name a few.

The vendor or seller of the item in question gives you a special affiliate link that you would then post on your website or blog. If a visitor clicks on your link and makes a purchase, you will receive a portion of the sale or commission based upon the total price of the transaction. Affiliate marketing has been known to be a very profitable business model for many people however the questions still remains, can you become a millionaire by using affiliate marketing?

The answer to that question is simple yet complicated, while it is possible to make a lot of money using affiliate marketing even millions of dollars, it’s a very tough process. In order to make millions of dollars using affiliate marketing, you’ll need to master the dynamics of SEO, web design, marketing, content creation, and a lot more. Before trying to become a millionaire with affiliate marketing, you need to understand that the process will take time and patience.

With all of that being said, it’s not impossible to become a millionaire with affiliate marketing. One of the things to remember when starting out in affiliate marketing is that the simple approach is often times the most effective. Don’t try to overwhelm yourself with too many websites or other marketing avenues which may distract from your core goal.

One of the key elements to becoming a successful affiliate marketer is choosing the right affiliate marketing programs. Choose the affiliate marketing program that offers the best price and most features without taking too much of a cut out of your profits. As long as you follow all of these steps and exercise patience, you should be well on your way to making big money with affiliate marketing.

Why Most fail at E Commerce and how to fix this growing problem.

With everyone, jumping in on the ” New Gold Rush ” in online E Commerce stores and wanting a piece, of this Billion and soon to be a Trillion dollar market. Most will fail, because. The lack of brand ability. Or, lack of knowledge, in this space. Marketing Land and David Rekuc. Discuss the best ways to approach this growing problem and how to fix it fast.

Why Most Brands Fail At E-Commerce (And 4 Keys To How To Fix It)

The first step: stop waiting for sales to come to you. Columnist David Rekuc believes that for online retail success, your website should act as a salesperson, not a waiter.

no-waiter-ss-1920I’m told e-commerce is a breakneck industry — “innovate or die.” Yet I see so many successful brands more or less doing what they’ve been doing since the 90s, at least when it comes to online sales. Usually, the problem lies in the fundamental approach they take to online retail.

Too many brands have built a digital presence with a “waiter” mentality, relying on a website that acts as a glorified order form and delivering product to consumers who have come looking for it. Instead, e-commerce should be thought of as a “salesperson,” a workhorse increasing the value of current customers and actively acquiring new ones.

For the record, I focus on brands in this article, but a lot of this advice holds true for successful retailers who have built their empire offline.

A few years ago, my company helped shift the online mentality of a B2B brand from waiter to salesperson. After the first 12 months with this new approach, the brand’s online sales increased more than 30% year-over-year. In the following three years, the entire organization’s revenue grew by more than 50%.

So, how do you know if your digital footprint is more waiter or salesperson? I’ll go through four ways brands (and multichannel retailers) regularly drop the ball – as well as the first steps to addressing each issue. But it all starts with your e-commerce site.

1. Your Site Doesn’t Sell Itself

First, understand there is no showroom, no staff, and no catalog to supplement your website. It is not enough to have a site that converts well with your existing customer base. To take your digital presence to the next level, your e-commerce site has to convince brand new users to buy.

First Step: Your product detail pages must sell the product, or the customer is gone. Your homepage, your about page, and – perhaps most importantly – your policy pages must instill trust as if your site visitor has never heard of you. This starts with compelling copy, a place for customer reviews, 21st century shipping/return policies, and professional photography.

2. Your Digital Marketing Needs Work

One of the biggest problems many brands face is that their core competency isn’t in digital marketing. They have a direct-to-consumer website because it’s in vogue, but most are brick-and-mortar devotees at heart. To them, e-commerce is a symptom of other retailing success.

However, if you believe in making your site a salesperson (read: marketing vehicle) rather than just a waiter (read: operational tool), you’ve got to start playing in the digital marketing world. Here are some spaces where you could probably use a boost:

Paid Search

Waiter: Brands playing the waiter role use paid search to protect existing demand. They may dabble in some non-brand or shopping campaigns, but the bread and butter of their account is a campaign built on branded keywords. And because the volume of their brand search is largely out of their hands, their focus is to capitalize on volume that exists efficiently and effectively.

Salesperson: For enterprising brand marketers, paid search is first and foremost a customer acquisition vehicle. They use it to introduce new “in market” shoppers to their products and convert them into paying customers, making sure to cut down on wasteful ad spend with the use of targeted negative keywords. Sure, they protect their brand terms with the requisite campaigns, but the lion’s share of spend goes towards non-brand keywords and shopping campaigns that acquire new business.

Comparison-Shopping Engines

Waiter: Many brands are unable to profitably sustain themselves on comparison-shopping engines. Very often it has little to do with the actual channel management itself. Instead it’s a symptom of the organization’s unwillingness to compete with other online merchants. They’re victim to high prices and shipping costs, product detail pages that fall flat, and unfavorable return policies.

Salesperson: A highly competitive brand can typically support multiple comparison-shopping engines, including eBay shopping network, Google Shopping, and Nextag, among others.  Brands can sustain these channels simply because the products they carry are competitive in the marketplace, their site effectively sells them, and their digital marketing team goes after new customers ruthlessly.

Non-Brand SEO

Waiter: You may be a waiter if… you track SEO traffic, but you feel a sense of powerlessness when it comes to increasing it. The fundamental flaw in this logic is that your current traffic is almost exclusively finding you using branded terms. A quick way to tell if this is the case is by taking a look at a landing page report for natural search; it would show that the overwhelming majority of traffic lands on your homepage with very little activity on interior pages.

Salesperson: A site using SEO to acquire new business is focusing on driving new customers with non-brand terms. They have their brand terms locked down and optimized, but the majority of their time is focused on driving new traffic with key search terms. Most of this actually happens away from the homepage, primarily on category and product pages.

Social Media

Waiter: The waiter’s social media presence looks a lot like a town hall meeting. There are a few folks there to complain, but for the most part the person running your accounts is talking to him or herself. Social media should not act (only) as a glorified customer service channel. For what it’s worth, I think Pinterest might be the single best social media platform for online retail.

Salesperson: The salesperson uses social media to encourage customer conversations, create an engaging culture associated with the brand, and drive micro-conversions (email sign ups, shares, referrals, etc.) that can lead to increased sales. And they revel in relatively affordable ad inventory, knowing that social media users are typically worth more than their non-tweeting, non-pinning counterparts.

First Step: The first step towards using a digital marketing channel as a customer acquisition vehicle is looking at the right metrics. How many new customers are you acquiring with each digital channel? Once you consider this your primary performance metric – and are determined to do what it takes to see it grow – you’re ready to start tinkering with each channel.

3. Your Offers Aren’t Good Enough

If you want your digital marketing channels to succeed at acquiring new customers, you have to support them with aggressive promotions that are hard to turn down.  The good news is that by investing in aggressive offers, you make the rest of your marketing endeavors that much more efficient. Pure play e-commerce companies are a great place to look for inspiration.

Let’s take online retailer (and e-commerce darling) Warby Parker as an example. The company allows new visitors to try on 5 pairs of glasses completely for free.

Warby Parker Free TrialWarby Parker also pays shipping and returns with no commitment on the part of the shopper. That’s a pretty convincing way to get customers to try their product. Another example is Audible.com (an Amazon company), which lets shoppers try their first audio book completely free.

Both of these companies use a loss leader to act as a salesperson on their site. They remove the traditional e-commerce barriers – shipping costs and product uncertainty – to drastically improve initial conversion rates. To sustain this strategy, they’ve got to be diligent about making sure these loss leaders result in paying customers and making sure lifetime customer values exceed customer acquisition costs.

First Step: Experiment with different hard offers. The goal is to find something that not only increases conversion rates on those first orders but also creates a valuable customer after the first transaction. Think, “How can I make it easier for new customers to give our brand a try?”

4. You Don’t Value The Almighty Email

A waiter might say, “Hope you come back!” at the end of a meal, but a good salesperson always gets a phone number (or in recent years an email address) to actively follow up after a potential customer has gone home.

Smart brand marketers know that even when they drive a ton of new traffic to their site, they’re only going to get orders from a very small percentage of those visitors.  Typical conversion rates hover around 2% or 3%. The next step is to convince the other 97% of visitors to return.

Both Warby Parker and Audible.com collect email addresses in exchange for their free trials. Not only are they giving the customer a taste of their product, they’ve made it easy to follow up on that sample later on.

In the same vein, Blue Nile, an online jeweler, uses a giveaway pop-up to collect emails as soon as a customer “walks in the door.” According to the official rules, this giveaway runs until July 7, or almost 4 months after I first grabbed this screenshot.

Blue Nile Diamond GiveawayGiven how many visitors land on their site on a daily basis, Blue Nile is probably subscribing tens of thousands of email subscriptions for the cost of a single giveaway. And considering the only cost to run this giveaway is the $5,000 diamond itself (which Blue Nile is not actually paying $5,000 for, of course), this is an incredibly affordable campaign that, once again, makes every single marketing tactic they run that much more efficient.

It’s been said before, but it bears repeating: email may not be as cool and shiny and new as other digital marketing channels, but it is incredibly effective.

First Step: Come up with an immediate discount or giveaway and start collecting emails aggressively, as soon as a visitor lands on your site. Once you start building a database of email subscribers, you can begin reaching out to them with marketing emails and eventually increase the efficiency of your list with clever A/B tests. By tracking the value of the email addresses you’ve collected over the following 3, 6, 12 months, you’ll be able to determine what a new email is worth for future campaigns.

How to make money with your New E Commerce Store !

Imagine, you just launched your New Store ( Online Business ) You picked your favorite items. Or, item to promote. Now what ? What do you do next. How are you going to get the Right Traffic, to buy from you ? What is the best way to go about making your new business work. With out going broke in the process. Home Grown Income Blog, helps you with these questions and a whole lot More !

E-commerce refers to any type of business conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device.

E-commerce is the fastest growing retail market and it is estimated to reach over $4 trillion in sales in 2020.

E-commerce is a fairly simple yet profitable method of making money online and this guide will focus on creating an online store using Shopify to sell products.

Getting Started

Before you build your online store you need to know what to sell and how to source it. Firstly you need to find a niche, for example, fitness, technology, bodycon/summer dresses, pet products and baby products are very popular right now.

You can also go on Instagram and see what all of the popular instagrammers are promoting to get an idea of what you should sell. Detox and weight loss teas as well as backless, strapless bras and clothing seem to be popular.

Another site where you can do some research is Amazon, you just look at the top selling products in a particular category and write them down. This trick is well known but since you will be selling these products on your own site and not Amazon you do not need to worry about any direct competition.

Finally you can go on YouTube and type in “fitness tracker reviews”, “summer dress review” or a review of any product you have found for additional inspiration.

Setting up your store: Starting Out

After doing your research, create a list of atleast 20 products you want to source, next:

Create an online store with Shopify, it is free for 14 days and no credit card is needed, however during the trial you should have made enough sales to get you started and keep your store going.

You can choose from a range of free and premium themes to help you bring your store to life.

Once you have signed up you can use the powerful Oberlo plugin which is available through the store builder, this will take care of the storing and shipping by allowing you to automate the fufillment processs.

Oberlo is a dropshipping plugin which means that you will not have to physically store, pack and ship any products. You simply import products from Oberlo into your store and start selling, the suppliers do everything else, this is the beauty of drop shipping.

If you plan on just using Oberlo then you can skip “The Finishing Steps (Alibaba)” section after reading the “The Finishing Steps (Oberlo)” section.

Setting up your store: The Finishing Steps (Oberlo)

Next you need to setup a payment processor on your Shopify store, you can use Shopify Payments or a third party solution like PayPal and Stripe.

Create an account on AliExpress and use Oberlo’s chrome extension to import your chosen products in a few minutes.

Setting up your store: The Finishing Steps (Alibaba)

First, setup a payment processor, either Shopify Payments or a third party processor like PayPal or Stripe, you can see a list of supported payment gateways listed by country here.

If you don’t mind fufilling orders yourself you have some startup money you can go to Alibaba, search for the products you listed, find 2–3 suppliers, order a sample, then once you are happy, you can order your first batch. It is best to start with smaller quantities for your first batch:

100–300pcs for really cheap products (less than a dollar)

100pcs for cheap products ($1 — $9)

20–50pcs for expensive items ($10 and above)

Shipping doesn’t take too long so you can always top up your starter batch when sales pick up.

It is best to start your first batch simple, for example if you are selling fitness trackers, start with one color and 50pcs, if you are selling dresses, start with 2–3 colors in 3 sizes (S, M, L) and 20–50pcs each.

Your store should be looking good by now, if you need product pictures you can always ask the suppliers to provide you with them, this is easier than taking the pictures yourself.

Marketing: Leverage the Power of Social Media

Now your store is up and running, next you need to let people know about your new business! Social media can be a powerful marketing tool once you know how to use it.

Facbook Adverts

To run a Facebook Ad campaign you will first need to setup a FB page for your business and run two adverts, one to advertise your Facebook page and one to link back to your store.

Example of a Facebook Advert for Casper’s online store

Set a budget of $6 — $10 a day depending on how much you are willing to spend but make sure you set a maximum budget of £50 — $100 in total.

Regarding content on your FB page, post relevent content to the niche you are selling in, for example if you are selling fitness products, post articles related to fitness to keep your audience engaged.

The aim of your Facebook page is to attract interest so stick with engaging, interesting and even funny content as long as it is related to the niche your product is selling in.

Instagram Marketing

Remember the Instagram example I mentioned earlier? Well now you can contact the popular Instagram influencers yourself and ask them if they are willing to promote your products for you.

Bare in mind that the larger following the influencer has, the more they will expect you to pay, the smaller and less well known influencers might even do some promotions for free to get them started but I rely on free promotions as a strategy.

Check how many followers the influencer has and offer to pay $25 — $50 to influencers who have 100,000–250,000 followers.

You can even contact Instagrammers with less than 100,0000 followers (i.e 60,000–90,000) but do not offer more than $25 for promotions from them.

Once you have found your chosen Instagrammer, send them a DM and get negotiating!

Marketing: Customer Targeting

When targeting your customers it is best to be specific, this goes for FB ads and social media pages.

If you are selling fitness watches, target people who are active and going to the gym regularly, if you are selling diet forumulas then target people who are trying to lose weight.

When running your adverts it is good to choose big cities (for example Los Angeles and New York if you are targeting US customers and London or Birmingham if you are targeting UK based customers).

Wrapping Up

So to sum everything up:

  1. Research potential products using Amazon and list 20 of your favourite products
  2. Build your online store with Shopify
  3. Use the Oberlo plugin or source products using Alibaba.
  4. Setup your payment processor
  5. Market your store using Facebook and Instagram.

Finally do not forget to reinvest your profits, as your business grows, demand will grow so you need to put your money back into your business to cater to the influx of new customers.

Marketing trends you can’t ignore for your business in 2019

With the rise of the under ground marketer and home business boom. One, must not ignore, what it will take to make it in 2019 and beyond. Single grain and growth matters and Dean kamen will go over 5 must haves in your business tool bag. You will need to grow and become successful online and offline. In to days market place.

The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost every home in the country. However, the smartphone took less than a decade to achieve the same feat. Today we can’t even imagine going anywhere without a mobile device in hand.

The same goes for any new innovation in the marketing sector. In a highly connected world, attention spans are pretty limited. Consumers want everything fast. Whatever you have to offer, they want it now.

That is the mantra of every business that hopes to win big in a world where marketers now have access to every demographic from baby boomers to generation Z. To illustrate how serious marketers are in catering to such demands, take a look at these stats:

  • 61% of marketers say that growing their online presence and improving SEO is their top priority for inbound marketing (HubSpot)
  • 81% of consumers research products online before purchases (Social Media Today)
  • One in ten consumers are likely to switch to service providers if they seem more ethical than competing providers (Econsultancy)

These stats highlight a startling fact for product marketers – they won’t get anywhere by trying to market to consumers directly. Consumers are smarter now and thanks to digital technologies, they are also more informed.

Fortunately, marketers can ride the same wave of innovations to reach this audience and in this post, I will discuss how.

Free Bonus Download: Get our free marketing guide to learn tactics that have actually generated millions of dollars for our clients! Click here to download it for free right now!

1) Artificial Intelligence (AI)

AI (artificial intelligence) advancements like deep learning make it possible for machines to recognize faces and even allow cars to drive themselves. Now, online marketers are using AI to reach and engage consumers in order to sell their products.

Artificial intelligence marketing is a mode of advertising that uses AI advancements like machine learning and deep learning to market to customers. Notable features that are possible with these revolutions are Natural Language Processing (NLP) and image processing.

Here is why AI is considered a valuable tool for marketers today:

  • Generating content: A few years ago, Gartner predicted that 20% of business content will be produced by machines in 2018. We are still a long way from AI being intelligent enough to write a critique or comment on a political event, but there are some areas where the technology can create human-sounding content, such as business copy, ads, reports (like Forbes’ earning reports), and automatically generated content . For example, AI program called Wordsmith generated around 1.5 billion pieces of content in 2016. You simply enter the data you have, write a template, and voila – your content is created. AI can create content for marketers in a similar way to how chatbots are programmed: they respond to people via an enormous database that they can access and learn over time through the conversations they have.
  • Smarter promotions: Machine learning algorithms can go through vast amounts of data to determine which ads would appeal to particular target audiences. For example, consider Amazon’s AI-powered product recommendation system. It recommends products according to what repeat visitors or customers have bought or searched for on Amazon.com in the past.
  • Optimizing for RankBrain: Ever wondered how Google now knows what you are going to look for before you are finished typing in the search bar? You can thank RankBrain, Google’s machine learning technology that analyzes your search queries and processes results according to what you are likely looking for.

There is no question that content and online search habits are an important part of an SEO (Search Engine Optimization) strategy. With this in mind, artificial intelligence is enabling marketers to shed their dependency on traditional modes of advertising like TV and print.

Learn More: How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere

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2) Virtual Reality (VR)

Virtual Reality headsets and software have made a name for themselves in gaming, but lately the technology is also enabling marketers to change how consumers perceive their products.

In general, VR is a computer technology used to create simulated and completely immersive environments. Consider VR headsets like the Oculus Rift and Samsung Gear VR which consumers can use to virtually transport themselves in alternate realities or even another country.

According to Facebook founder and owner of the Oculus Rift, Mark Zuckerberg, “Virtual Reality was once the dream of science fiction. But the Internet was also once a dream, and so were computers and smartphones.”

Here is how this particular innovation is helping businesses improve marketing efforts:

  • Demonstrating product attributes: We like to try out products before we buy to ensure that spending our hard-earned money is worth it. Recently, businesses have been using VR to allow consumers to try out products without having to step into a physical store. To illustrate, consider the NYT VR app launched by The New York Times. Viewable through VR headsets like Google Cardboard, print subscribers can use the app to actually experience different news stories from around the world.

NYTVR

  • Helping consumers make more informed choices: Let’s say that you have to fix a plumbing issue in your home but you don’t want to pay for plumbing services and you don’t have the skills to do it yourself. Take a page from home improvement company Lowe’s which launched its VR Holoroom How-To tools. The tool guides customers through home improvement projects using the brand’s products and in the process makes them happier about their purchases. Using Lowe’s Holoroom How-To VR tool gave customers a 36% better recall about that task than those who just watched the same How-To video on YouTube.
  • More immersive storytelling: Brands use storytelling to keep their products or service fresh and exciting, and to nurture better engagement with customers. With VR technology, you now have the chance to offer consumers more immersive experiences. Patron, a tequila company, used the power of VR to create a 360-degree journey that took viewers through their product’s lifecycle from the fields to the dinner table.

With VR, brand marketers now have a powerful way to engage and reach out to more consumers in a highly personal way.

3 – Augmented Reality (AR)

A little clarification here. Unlike VR, which completely replaces what your eyes can see, Augmented Reality (AR) lets you see virtual objects positioned in the real world. A famous example is the Pokémon GO app which projects Pokémon, the game’s titular character, into the environment around you with a smartphone’s GPS and camera functions.

Here is how AR is helping marketers improve how they reach and engage consumers:

  • Practically using products: TV commercials often show products in action to make a case for them. With augmented reality apps, brands are improving that experience. For example, with the AR app from furniture manufacturer Home Depot, customers can determine how the brand’s products will look in their homes.

home-depot-augmented-reality

Learn More: Facebook and Apple Marketers Are Mainstreaming AR

  • Increasing viewership: AR is bringing technology outdoors. Lately some channels have been using augmented reality to bring the same experience in real-world settings into the broadcasting room. Consider weather channels that use green screens to make storm broadcasts more interesting. For example, the Max Reality AR software by The Weather Channel integrates 3D imagery into the televised weather news, bringing three dimensional storms, animated humidity graphs, and traffic maps into the viewers’ experience.
Free Bonus Download: Get our free marketing guide to learn tactics that have actually generated millions of dollars for our clients! Click here to download it for free right now!

4) Internet of Things (IoT)

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With the Internet of Things, many devices (such as smartphones, coffee makers, and cars) are now “smart” which gives us the ability to market them in ways that were previously unthinkable. Statistics from IDC show that global IoT spending will experience a 15.6% compound annual growth rate (CAGR) and will reach $1.2 trillion by 2020.

In general, the Internet of Things is a series of interconnected devices or physical objects, people and even animals that are provided with unique identifiers. These identifiers have the ability to transfer data over networks without requiring any intervention. A common example is home surveillance systems which allow homeowners to monitor their houses with their smartphones.

To illustrate how the IoT benefits marketers, here is what you should know:

  • Self-marketing: Once connected, products become media and thus are able to market themselves. Consider Fitbit, an activity tracker that allows users to post the status of their runs on social media – a classic example of a connected object advertising its benefits.

FItbit alta

  • Mutually beneficial marketing: Connecting objects also enables business to take advantage of the connectivity to make mutually beneficial marketing decisions. For example, Spotify and Uber linked their services to allow users to connect their Spotify account with their Uber apps and personalize their ride. The service allows users to play music from their Spotify lists in an Uber ride. It’s basically two apps talking to one another and a car to showcase what they can do together.

Related Content: The Future of SEO: How AI and Machine Learning Will Impact Content

5) Big Data

Before innovations like the Internet of Things and artificial intelligence became household names, Big Data was nothing more than vast amounts of information. No one knew how to harness it. No one knew how to derive meaning from it.

Now, data sets have become a valuable commodity for marketers, giving them insights into consumer behavior and the potential to improve their marketing efforts.

  • New Ideas: Big Data is giving marketers new ideas and the chance to execute them in ways that were unfathomable before. For example, consider how big data allows marketers to promote products in real time. To illustrate just how plausible this is, consider the Oreo Super Bowl campaign in 2013.When a blackout halted the game, Oreo started tweeting the phrase “Power out? No problem. You can still dunk in the dark.” The post went viral on Twitter and Facebook which gained a massive social media following and improved brand awareness.
  • User Behavior: With the ability to effectively analyze this huge amount of information, Big Data allows you to learn patterns – like customer behavior or current market trends – and market your product or campaign to a highly relevant audience. From a click on a website to a swipe on a mobile application, every action of a user is a sign of interest. And when marketers have tons of data available (especially when combined with machine learning), it helps them reach people who are most likely to convert.

With this fact, it isn’t surprising that the revenue forecast for Big Data is estimated at $92 billion by 2026.

Does Trump business plan work ? Will this effect you. In the long run

With people, on both sides of the fence. Are debating, how this will work. Do you feel, this will help you and your family grow, in this new economy ? The Balance and Kimberly Amadeo Give you their take, on this subject.

“America First” Energy Plan

On June 1, 2017, Trump announced the U.S. withdrawal from the Paris Climate Agreement. The 195 signatories had pledged to cut their greenhouse-gas emissionsto a level that’s 26 to 28 percent below 2005 levels by 2025. They agreed to ratchet emissions to zero by 2100. They committed $3 billion to the poorer countries who are most likely to suffer damage from rising sea levels and other consequences of climate change.

 

The accord’s goal is to keep global warming from worsening to 2 C above pre-industrial levels. A 2018 study found that temperatures above that level would pass a tipping point. For example, the Arctic tundra would thaw, releasing 45,000 years’ worth of trapped greenhouse gases. It would create catastrophic warming of 5 degrees Celsius or more. Melting glaciers would increase sea levels by 200 feet.

 

The United States is responsible for 20 percent of the world’s greenhouse gas emissions. The other signatories can’t reach the accord’s goal without U.S. participation.

Trump said he wanted to negotiate a better deal, but leaders from Germany, France, and Italy said the accord is non-negotiable. China and India joined the other leaders in stating they remain committed to the agreement. Some have argued that America’s withdrawal from a leadership position creates a vacuum that China will readily fill.

Business leaders from Tesla, General Electric, and Goldman Sachs said Trump’s action would give foreign competitors an edge in clean energy industries. U.S. companies will lose government support and subsidies in these industries.

It will take four years to withdraw formally, making it an issue in the 2020 presidential election.

 

Trump also promised to eliminate the Climate Action Plan and the Waters of U.S. rule. He pledged to allow more drilling on federal lands of shale oil and natural gas.

 

Trump’s plan would worsen climate change. This is also not the right time to add to the U.S. oil supply. Many shale oil companies have gone out of business since 2014 when prices fell to a 13-year low. Prices have since rebounded but would fall again if Trump expands supply. Gas prices would return to the 2016 lows. That’s good for consumers but bad for Trump’s job creation record.

 

On October 9, 2017, the Trump administration announced it would repeal the Clean Power Plan. The repeal would withdraw Obama-era limits on carbon emissions at U.S. power plants. That was part of Trump’s campaign promise to revive the coal industry while remaining committed to clean coal technology. Trump claimed this would raise wages by $30 billion over seven years.

 

On August 2, 2018, the Trump administration announced it would allow automakers to keep fuel efficiency standards at 36.9 miles per gallon. It rescinds the Obama administration’s deal with automakers to increase to 54 miles per gallon by 2025. It would also revoke states’ rights to set their own, more stringent standards. It would increase U.S. oil consumption by half a million barrels per day, increasing greenhouse-gas emissions.

On September 10, 2018, the administration planned to allow oil drillers to emit more methane into the atmosphere. It also began opening up more federal land to oil drillers. But a federal judge blocked the auction because the administration did not take into account the impact on climate change.

In March 2019, House Democrats drafted a bill to require the United States to honor its commitment to the Paris Climate Agreement.

“Smart Trade, Not Stupid Trade”

Trump’s trade policies promote mercantilism. He uses protectionism to defend U.S. industries from foreign competition. His goal is to reduce the U.S. trade deficit. In theory, the wealthier companies then generate higher taxes to fund military growth.

On September 2, 2017, Trump instructed aides to withdraw from the U.S. trade agreement with South Korea. He wants the country to import more U.S. goods.

On January 23, 2017, Trump signed an order to withdraw from further negotiations on the Trans-Pacific Partnership. He promised to replace it with a series of bilateral agreements. As a result, Japan and the EU announced their own trade deal. On July 6, 2017, they agreed to increase Japanese auto exports to the EU and European food exports to Japan.

On August 16, 2017, the Trump administration began renegotiating NAFTA with Canada and Mexico. The North American Free Trade Agreement is the world’s largest trade agreement. Trump had threatened to withdraw from NAFTA and hit Mexican imports with a 35 percent tariff.

On January 22, 2018, Trump imposed tariffs and quotas on imported solar panels and washing machines. On March 1, 2018, he announced a 25 percent tariff on steel imports and a 10 percent tariff on aluminum. Steel users, like automakers, will see higher costs. They’ll pass that onto consumers. The stock market fell, as analysts correctly forecast that Trump’s actions might start a trade war.

On April 3, 2018, Trump announced 25 percent tariffs on $50 billion in Chinese imported electronics, aerospace, and machinery. The administration wants China to stop requiring U.S. companies to transfer their proprietary technology to Chinese firms. They must do this if they want to gain access to China’s market. China retaliated hours later. It announced 25 percent tariffs on $50 billion of U.S. exports to China.

On April 6, 2018, Trump announced tariffs on $100 billion more of Chinese imports. It would cover just one-third of U.S. imports from China. If China retaliates, it would impose tariffs on all U.S. exports to China.

On April 10, 2018, China announced that trade negotiations had broken down. The United States demanded that China stop subsidizing the ten industries prioritized in its “Made in China 2025” plan.  Later that day, Chinese President Xi Jinping announced he would reduce tariffs on imported vehicles. Although it allowed Trump to save face, it wouldn’t affect trade very much. Most automakers find it is cheaper to build in China, regardless of tariffs.

On May 8, 2018, Trump announced he would withdraw the United States from the Iran nuclear deal.

On May 15, 2018, China agreed to remove tariffs on U.S. pork imports. It will also allow Qualcomm to acquire NXP. In exchange, the United States will remove tariffs on Chinese telecom company ZTE. Many countries see Trump’s removal of tariffs on ZTE as a weakness they could exploit. They will redouble efforts to find exceptions to Trump’s tariffs. Many European countries want to avoid U.S. sanctions on companies that do business with Iran.They may threaten tariffs on U.S. imports as a bargaining tool.

The Great Depression showed that protectionism doesn’t work. Other countries retaliate and international trade declines. Instead of boosting U.S. exports, it will reduce them and increase prices on imports. Even the National Association of Manufacturing wants to expand, not end, free trade agreements.

“Repeal and Replace Obamacare”

The Trump administration has weakened Obamacare even without repealing and replacing it. The Tax Cuts and Jobs Act repeals the Affordable Care Act’s tax penalties for those who don’t get insurance. On January 11, 2018, it allowed states to impose work requirements on Medicaid recipients. It shortened the enrollment period and closed the federal exchanges during peak times during enrollment.

Trump stopped reimbursing insurance companies for costs they incur helping low-income customers. As a result of Trump’s threat, many companies forced states to allow premium increases in exchange for remaining on the exchanges for 2018.

“Reduce the Debt”

Trump said he would reduce the debt by eliminating waste in federal spending. He demonstrated this ability in his campaign by using Twitter instead of an expensive PR campaign. He emphasized cost containment in his book “The Art of the Deal.” But his debt reduction plan adds $5.3 trillion to the nation’s debt.

Trump said that cutting taxes will increase growth enough to offset the loss of revenue. The 2017 Tax Cuts and Jobs Act cut income taxes and lowered the corporate tax rate to 21 percent. But Trump’s tax cuts will cost the government by increasing the debt. Trump’s reliance on supply-side economic theory won’t work. The Laffer curve says that tax rates must be in the prohibitive zone, above 50 percent, to work.

Trump promised to grow the economy by 6 percent annually to increase tax revenues. That would be too fast for healthy economic growth. It would create inflation, a boom-bust cycle, and then a crash. His tax plan forecasts a 3 percent growth rate.

He also said he could continue to “borrow knowing that if the economy crashed, you could make a deal. The U.S. will never default because you can print the money.” These are the most dangerous statements Trump has ever uttered. The first one is a blatant falsehood. If the economy collapsed, there would be no one to make a deal with. It would send the dollar into a collapse. That would send the entire world into another Great Depression. Printing money would send the dollar back into decline. Interest rates would rise as creditors lost faith in U.S. Treasurys.

That would create a recession.

“Send Illegal Immigrants Back”

Trump’s immigration policies focus on blocking illegal immigration. He promised to deport the 2 million to 3 million immigrants in the United States illegally who have criminal records. On October 8, 2017, he asked Congress to withhold federal funds from “sanctuary cities.”

crucial part of Trump’s plan is to build a wall along the 2,000-mile U.S. border with Mexico. He estimated the cost at $10 billion to $20 billion. But Congress did not include funding in the Fiscal Year 2017 budget. It only added $1.6 billion to the FY 2018 budget. That’s because Trump promised he would force Mexico to pay for the wall. It refused. He threatened to change a rule under the USA Patriot Act. That would confiscate Western Union money transfers to Mexico from immigrants who are in the U.S. illegally.

Trump wants to ensure that open jobs are offered to American workers first. CEOs in Silicon Valley worry that he might restrict the H-1B visa program. It allows 315,000 foreign workers to fill many Silicon Valley jobs. In 2014, 65 percent of all these visas were for computer-related jobs. If the H-1B visa program were threatened, these companies could lose market share and valuable employees.

“Cut the Red Tape”

During Trump’s first 100 days, he asked federal departments for a list of wasteful regulations to be eliminated. He also canceled all prior executive orders. The U.S. Chamber of Commerce reported the Trump administration had issued 29 deregulatory executive actions. Federal agencies promptly issued 100 more directives. Congress introduced 50 pieces of legislation. It also repealed 14 Obama regulations. That includes a Consumer Finance Protection Bureau regulation that allowed consumers to sue credit card companies.

The most critical are efforts to rescind Clean Air Act and Clean Water Act rules.

The Labor Department has delayed the fiduciary rule to July 1, 2019. It may allow some financial products, such as annuities and individual retirement account rollovers, to be exempt. Financial planners would not have to keep their customers’ interest first in those products. In these small ways, Trump has chipped away at regulations without involving Congress.

The rollback means the Fed can’t designate these banks as too big to fail. They no longer have to hold as much in assets to protect against a cash crunch. They also may not be subject to the Fed’s “stress tests.” In addition, these smaller banks no longer have to comply with the Volcker Rule. Now banks with less than $10 billion in assets can, once again, use depositors’ funds for risky investments.

The National Association of Manufacturers said that industry regulations cost the economy $2 trillion a year. Its studies show that U.S. manufacturing costs are 20 percent higher than in other countries. Reducing regulations would help Trump bring back some American jobs.

“Cut Government Spending” 

Trump promised to cut waste. He has reduced the number of federal employees with a hiring freeze and promised budget reductions. Many appointed positions remain unfilled.

On the other hand, Trump increased FY 2018 budget to $4.094 trillion. That’s more than $4.037 trillion budgeted for FY 2017. He plans to reduce the deficit by bringing in more revenue. The administration estimates it will receive $3.654 trillion, more than the $3.460 trillion estimated for FY 2017.

That creates a $440 billion deficit. That lives up to Trump’s promise to reduce the deficit. The FY 2017 budget enacted by Congress estimated a $577 billion deficit. That can’t all be blamed on Obama, even though it was his last budget. Congress ignored Obama’s budget and Trump’s budget amendment. It created a budget that added $38.8 billion to Obama’s original budget proposal. Congress’ enacted budget was also $4 billion more than Trump’s budget amendment.

Trump promised to eliminate the Department of Education and the Environmental Protection Administration. Instead, Trump cut funding for the Education Department by $10.4 billion. He cut the Energy Department budget by $2.2 billion. But cutting these small departments won’t do much to reduce government spending

Trump promised to keep existing Medicare and Social Security benefits intact. These benefits were created by prior Acts of Congress and cannot be changed by a president. Social Security is self-funded until 2035. Medicare is only 53 percent self-funded. These two programs cost $1.587 trillion, or 39 percent of total federal spending.

Trump also pledged to update medical technology. That’s already happened though. It’s one of the three largely unknown benefits of Obamacare.

“Be the Greatest Job-Producing President in U.S. History”

Trump would have to create more than 18.6 million jobs to take that title. That’s how many jobs President Clinton created. To create the most jobs percentage-wise, Trump would have to beat President Roosevelt. He increased jobs by 21.5 percent. Trump would have to create at least 32.7 million jobs to beat FDR’s record.

“Spend $1 trillion to rebuild U.S. infrastructure.” In January 2018, the administration is planning to release a 70-page infrastructure plan. It will provide the details lacking in the June 8, 2017, “Rebuild America” plan. It outlined $200 billion in spending over 10 years to leverage $800 billion in business spending. It would reduce permit process time by eight years. It would create 1 million apprentices in two years. Trump’s infrastructure plan needs to specify how it would leverage private spending.

It also must pass Congress.

Trump’s plan would boost growth. Construction is the most efficient use of federal dollars to create jobs. A University of Massachusetts/Amherst study found that 1 billion dollars spent on public works created 19,795 jobs. That’s better than defense spending, which created 8,555 for the same cost.

“Create jobs by eliminating outsourcing and bringing jobs back from Japan, China, and Mexico.” Trump is correct about the problem. The U.S. lost 34 percent of its manufacturing jobs between 1998 and 2010. Many were outsourced by U.S. companies to save money. Others were eliminated by new technology, including robotics, artificial intelligence, and bio-engineering. Government-sponsored training for these specialties might create more jobs for U.S. workers than would Trump’s trade war.

“Keep the minimum wage where it is so U.S. companies can compete.” The U.S. minimum wage is $7.25 an hour. Many states with higher costs-of-living mandated higher wages. Ireland, the United Kingdom, Australia, and six European Union countries have a higher minimum wage than the United States.

“Make the U.S. Military So Strong No One Will Mess With Us”

Trump promised to increase the Department of Defense budget by 10 percent. He added that 3 percent of GNP for military spending is too low, it should be 6.5 percent. Trump budgeted $574.5 billion for the DoD. That’s exactly 10 percent more than the $526.1 billion in the FY 2017 enacted budget. U.S. military spending, including Homeland Security and Veterans Affairs, was $812 billion in FY 2017. It’s more than any other government expenditure except Social Security at $967 billion. It’s difficult to cut the deficit while adding to defense.

 

Driving traffic through Social Media and making profit !

Everyone knows, that Social Media, is were the money is. If, you know what your doing and how to set it up the right way. Here are 8 steps, to build traffic to your website and grow your brand. Text request and Elise Dopson going over the 8 steps, that work.

You’ve likely heard social media is a popular way for businesses to engage with their target audiences. You might even post on Facebook or respond to a few tweets. What’s the big deal?

92% of small business owners who use social media consider it important for their business. Why?

For starters, social media can help you build brand recognition, foster a community around your business, and grow your bottom line.

And, with the number of global social media users expected to hit 2.5 billion this year, there’s never been a better way to find and connect with your ideal audience.

So how can you use social media to help your business? You can start by driving traffic to your website. Below I’ll share eight simple and effective tips to help you do just that!

Getting Started with Social Media for Business

If you’re just entering the world of social media for business, you might assume the only options you have are the giants like Facebook, Twitter, Instagram, and LinkedIn.

These are fantastic options (and essential!) for any type of business, but there are other options worth looking into as well. For example:

  • Pinterest – to share visual content, like images and infographics from your blog
  • Reddit – to prove your knowledge in an industry, and engage with a dedicated community
  • Tumblr – to create a multimedia diary to support your main website
  • Google+ – to share content on Google’s own platform (and boost SEO!)
  • Snapchat – to document behind-the-scenes of your business through video

But with so many platforms, each offering different things, how do you decide which to focus on?

Follow your customers.

Research the demographics for each platform (data for several are in point #2 of this Key Statistics page).

Who tends to use that platform most? Do these demographics fit within your buyer personas? If so, add it to your list and get to work!

The Importance of Targets

Like any marketing campaign, the basis of your social media activity should be goals and metrics (or Key Performance Indicators, if we’re getting fancy).

This is how you’ll measure success, and determine whether the platform you’re working on is actually effective. There’s not much point in investing time into Pinterest, for example, when your ideal customer isn’t active there, right?

Goals could be anything from growing your number of followers X% in six months to increasing social referral traffic by [50%].

Whatever you decide your goal is, stick to it and refer back to it regularly. Don’t let it become another never-again visited document that slips to the bottom of your Google Drive.

For the rest of this post, I’m going to focus on one goal: driving traffic. Here’s how you can do it!

How to Drive Website Traffic Through Social Media

1. Fill in your profile.

What’s the first thing people see when they click your social media page?

Your profile!

Whether it’s your Twitter bio, Facebook About section or LinkedIn company page, your profile shows visitors information about your business.

That makes it the perfect spot to tell everyone a little about your business, and drop a link to your website.

Text Request Facebook About Page Link

Social media now drives 31% of all referral traffic. You can get a slice of that action by adding these backlinks to your site.

If people are interested in the type of content you’re sharing and discussing, they’ll likely be interested in finding out where they can get more.

Not only does this backlink give readers a chance to click-through to see what you’re all about, but you’ll have generated another visitor to your site, just like that!

Action Step: Make sure there’s a link to your website’s homepage on all of your social media profiles.

2. Promote your blog content.

You put tons of effort into writing content for your blog, and want the world to see your latest masterpiece. But before you know it, two months have passed and only few people have feasted their eyes on it.

What point is there for creating great content if people aren’t going to read it? You can fix this by promoting your posts on social media.

It’s been found that brands who create 15 blog posts per month (and share that content through social media) average 1,200 new leads per month – proving it’s not impossible to get your content seen by ideal customers.

Social Sharing Blog Posts Leads Charlisays.com

Of course, you don’t have to create 15 blog posts per month before you can share your content on social media and start seeing tangible results. You can start promoting at any point, with any piece of content.

After all, you’re always building your profile, and recent followers might’ve missed content you published weeks ago.

Start by creating a social media schedule that promotes your old content. You can do this automatically using tools like BufferSocial Jukebox, and Hootsuite.

You can also repurpose your blog posts to get more use out of them. Options include:

  • Quoting different snippets of your article
  • Asking your target audience questions that are relevant to the post
  • Varying your choice of images
  • Changing the headline of your article every 2-3 months

Promoting your blog content with a variety of messages will keep your feed fresh and attract your target audience to your website.

Action Step: For each blog post on your site, create a document with an additional 5-10 blog post titles. Add these to your social scheduling tool, along with the URL of your article, to drive traffic back to old blog content.

3. Make your content easy to share.

What’s better than knowing people are reading your blog content? Seeing that they’ve shared it with their friends and coworkers!

Chances are you’ve spent part of your lunch break or evening browsing Facebook. You’ve seen a friend share an interesting link or video, and you’ve clicked-through to learn more.

That’s the same degree of sharing you should be fostering for your content.

Allow – and encourage – existing site visitors to share content hosted on your blog by embedding a social sharing tool. Some will even show the number of shares earned by each post, like this example on Social Media Examiner:

Social Media Examiner Social Share Example

Over 41% of people measure the social influence of a blog by the number of shares it gets. If you’re making this information available to your site visitors, it could build trust and lead to higher conversion rates later in the buying cycle.

You could also include Click to Tweet buttons so readers can quickly share interesting facts or snippets with their own followers (and link back to your content, as well).

Click-to-Tweet Example

This option doesn’t display the share count, but it gives visitors an incentive to share. Not everybody has time to craft copy for their social update, so why not provide them with it to take that stress away?

Action Step: Install a plugin that displays social shares on your website, such as Cresta’s Social Share Counter or AddThis. Viewers will be able to share your content with the world with the click of a button.

4. Post when your audience is active.

What good is posting on social media if your target audience isn’t online to see it? Sure, you might get some hits, but are they likely to care what you have to say? Or will they only contribute to your ever-increasing bounce rate?

The best time to post on social media is when your target audience is most active – their “peak time.”

When initially building your social strategy, follow these general guidelines for when it’s best to post on social media:

Best Times to Post on Social Media

Once you’re more established, start testing the waters to see what times drive the most engagements and click-throughs.

Followerwonk is a fantastic (free!) tool that can help with this step. It determines what time of day your audience is most active, allowing you to tailor your posting schedule around their daily routines.

Simply hit the Analyze tab, enter your Twitter handle and select “Analyze their followers”.

Here are the results for my Twitter profile:

Followerwonk Twitter Example

Once you’ve collected this data, optimize your posting schedule around your followers’ activity! Schedule posts that appeal to your audience most during these blocks of time, and try and be active when your audience is online.

Action Step: Use the Followerwonk tool to analyze when your audience are most active. Then build your promotion strategy around it.

5. Focus on sharing visual content.

It’s easy to scroll endlessly through a social media feed and miss content that might be interesting or otherwise helpful. Stop potential site visitors from doing the same by sharing visual content that stands out.

Did you know that visual content is 40 times more likely to get shared on social media than other types of content?

In addition, tweets with images received 150% more retweets than those without. So, if you’re using visual graphics on Twitter, you could position your content (and website links!) in front of more ideal customers.

Buffer Tweets with Images Stats

Add elements like:

  • Graphs
  • Infographics
  • GIFs
  • Videos
  • Photos
  • Animations

These will make your audience more likely to click your social update, and share it themselves!

Here’s a fantastic example of Fieldboom using visuals in their social posts, which link to blog posts to drive website traffic:

Fieldbloom Graphic on Twitter Example

But, you could also benefit from sharing links to your site, along with your fancy graphics, on visual content sharing platforms such as Visual.lyFlickr, and Pinterest. If each post includes your website’s URL, you’re set to see a surge in social traffic.

Action Step: Use Canva to create a graphic for each main social channel you’re looking to drive traffic from. You can edit a template that’s already optimized for each platform, or build one from scratch.

6. Engage with your audience (consistently).

It’s easy to overlook the social aspect of social media, but that’s not a mistake you want to make. Social media is unique in that you can engage directly with your target audience. You can answer questions and obtain feedback in real-time, and improve the experience people have with your brand.

Engaging with your audience is also an effective way to drive traffic to your website – and improve your audience’s opinion of your company.

Only 11% of people receive replies from brands, so you can really stand out with a few personal comments. Here are a few ways how:

Participate in Twitter chats.

Look for topics and chats relevant to your niche by searching: [NICHE + “twitter chats”].

Here’s what I find when searching for marketing chats:

Searching for Twitter Chats on Google

You can also go to Twitter and search a topic to see if there are any good conversations happening. Once you’ve found chats to participate in, answer relevant questions, help people solve problems, and generally contribute to the conversation.

People will be interested in what you have to say and impressed by your authority, and will likely click-through to your profile to learn more about your business.

Respond to tweets and comments mentioning you and your business.

This one should go without saying, but all too often businesses miss the mark. When someone tweets to or otherwise engages with your business, engage back!

Their interest creates the perfect opportunity for you to demonstrate your business’s value. In so doing, you may even generate a click to your website or a conversion to a sale.

Don’t ignore your notifications and mentions!

Search for relevant hashtags and spark conversations.

If you’re an authority in an industry or niche, pay special attention to hashtags and discussions. Use relevant hashtags when sharing your own content, and spark up conversations with people who include them in their social media posts.

Hashtagify is an awesome tool to find hashtags you may not have spotted.

Hashtagify Example

Each of these hashtags may create opportunities to link to a resource on your website, but it’s important that your conversations and interactions are genuine.

People will appreciate a relevant link far more than one that seems too much like an advertisement.

Contribute to relevant forums.

Forums are online communities that ask questions, offer knowledge and share links to content that’s relevant to their niche.

You can find them on Inbound.orgQuoraReddit, and StumbleUpon, with industries ranging from digital marketing to kittens.

The people engaging in these forums are dedicating their time to it. They want to learn more, and talk about the subject with other like-minded people.

Why not position your content in front of these people to drive traffic back to your site?

Action Step: Create a list of Twitter chats you’d like to participate in, and add them to your calendar. While you’re there, schedule in 15-30 minutes to engage with your followers on social media every day.

7. Optimize your calls-to-action.

Ever write the perfect tweet, only to check back and see how little engagement it actually received?

It’s disappointing, I know.

You can increase how many clicks your social media shares receive by using calls-to-action in your post.

Calls-to-action tell a user exactly what you want them to do. We use them in blog content and landing pages all the time, but they’re also great for convincing your audience to click-through to your website on social media!

Add phrases like:

  • “Click Here”
  • “Read More”
  • or “Visit Our Site”

They’ll persuade readers to actually click on the content you’re sharing, driving up your referral traffic from each platform.

Not convinced? What if I told you CTAs on your Facebook page can increase click-through rate by 285%? (I bet you’d click that link!)

Facebook Call to Action and Click Through Rate Infographic

Make sure, however, that you’re only adding CTAs to content that will benefit your audience. We don’t want it to look like you’re sharing clickbait, after all.

Action Step: Jot down a list of calls-to-action you can test on your social profiles. Use each one at least 5 times, and record metrics (such as engagement, link clicks, and profile visits) for each variation. This will show you which works best for your audience.

8. Test paid social advertising.

Social advertising is an effective way to reach new people who haven’t yet heard of your brand or website.

But what if you’re struggling with driving traffic to your website through social media?

If you have the marketing budget, social advertising is worth experimenting with. That’s because you don’t need to break the bank with a Facebook campaign, where the average cost-per-click (CPC) ranges from $0.45 to $0.70 per click.

Facebook Advertising Benchmarks Average Cost Per Click

When trialing Facebook ads, create a Saved Audience of people who are likely to be interested in what you have to offer. Optimize your campaign for Link Clicks, and gear your social advertising towards your ideal customer’s stage in the buying journey.

It makes much more sense to promote a link to your blog posts to cold leads, rather than a product they’ve never heard of.

By using calls-to-action in your copy and ensuring your links are relevant to what your audience is looking for, Facebook ads could soon be your business’ biggest source of referral traffic.

Action Step: Begin to build audiences in Facebook, depending on their interests. For each one, make a note of a blog post that is most-relevant to their interest, and assign a budget depending on the audience size.